LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV netw